THIS IS THE REAL-GIRL BRAND ALL THE CELEBS WORE TO THE PEOPLE'S CHOICE AWARDS

Red-carpet darlings everywhere have fallen in love with Self-Portrait.​

You've heard of Valentino, Marchesa, Kaufmanfranco, and Elie Saab—but if the People's Choice Awards show is any indication, there's going to be a new go-to red carpet designer this awards season. Actresses Lucy Hale, Renée Bargh, Maggie Lawson, and Sarah Drew all wore Self-Portrait, the women's wear label launched by Han Chong in late 2013, for the evening's event. Sold everywhere from Shopbop and Net-a-Porter to Selfridges andRevolve, Self-Protrait's pieces fall in the $500 to $700 range, making the brand a favorite of celebrities and everyday women alike. "With my experience in high street and high fashion, I knew I wanted to offer women luxury fashion pieces without the price tag," Chong told me via email. "We wanted to create something that allows women to feel extraordinary, and if we can do that without having our customers break the bank, even better." Read on to learn more about the brand everyone in Hollywood is wearing.

Who is the Self-Protrait woman?

Han Chong: A Self-Portrait woman is someone that is confident and not afraid to stand out. She's not the type of person that wants to just blend in.

Everyone from Olivia Palermo and Lady Gaga to Jourdan Dunn and Kerry Washington have worn your designs. What has been your favorite red-carpet moment so far?

I love how diverse the women who wear our clothes are. It's always a thrill to see how their personalities and styles reflect in our designs. It's so hard to choose a favorite, but a really special moment was when Rachel McAdams wore our dress to the Aloha premiere, because I had her in mind when I created it.

Tell me what it was like to see the very first celebrity wear your designs.

Jennifer Lopez wore a dress from our very first collection to American Idol which her stylist had pulled. I was so surprised and excited when I saw her in it. I just couldn't believe that someone who has access to so many brands decided to wear our piece.

Your line is billed as the red-carpet label people can actually afford. Why was it important for you to maintain this price point?

With my experience in high street and high fashion, I knew I wanted to offer women luxury fashion pieces without the price tag. We wanted to create something that allows women to feel extraordinary, and if we can do that without having our customers break the bank, even better.

Why do you think celebrities and average women alike have taken to the Self-Portrait brand?

Our brand is about femininity but with a modern edge, and I think that's something that resonates with many women today. Honestly, what I design is very personal to me and it's just a bonus that customers like it.

Name a celeb who hasn't worn your designs yet who you'd love to dress.

I am such a fan of Carey Mulligan and her work, so it would be cool if she became a Self-Portrait girl.